The Daily Telegraph App. Photo: Scorpions and Centaurs.
The internet and mobile technologies are at the centre of how people access news. Research has shown that 33 per cent of people who own a mobile in America use it to find out about what’s happening in the world. News has become easily portable.
Princeton Survey Research International, who conducted the survey in January this year, has also found that Americans are reading the news for longer thanks to digital platforms.
In 2000, people said they spent 57 minutes on average getting the news from TV, radio or newspapers on a given day. Research published last year found that this hasn’t changed. Less people may be buying newspapers, listening to the radio, and watching TV, but those who are sticking to these traditional means of getting information aren’t spending any less time doing it.
What has changed is that people are spending an additional 13 minutes getting news online. Princeton research institute believes that the level of news consumption is back to as high as it was in the mid-1990s.
The study was small scale, 2,259 adults were polled, but it offers an insight into how mobiles are changing the way people access news stories and what might happen in the future. Only eight per cent of people got the news on their mobile regularly and very few people solely got news from the internet.
Just as news in print needs to be adapted for online, what we read on the screens of our mobiles needs to be different to what we see on our computers. Twitter is automatically suited to a smaller screen, and a similar style is being adopted to communicate news stories. What is needed is a killer first sentence that says it all in 30 words.
The Moving Media 
Leave a comment